The Journal Group has just lately launched a model brand symbolizing its wealthy heritage that comes with a good physique of labor behind it however stays related to the fashionable context.
For greater than six many years, the journal has been identified for its credible journalism and structured built-in campaigns and social initiatives.
The design of the emblem is made to mirror the core values and essence of the journal. The founding father of the journal, Karpur Chand Kulish, expressed himself greatest in his earned title ‘Kulish’ and adopted it for all times. The phrase ‘Kulish’ means a thunderbolt, probably the most highly effective of all weapons and blessed to revive dharma and proper life. Kulish finds its references within the Puranas, Gita, Ramayana and most different scriptures and represents the identical operate that the journal is taking part in as a revolutionary change maker within the society within the type of a newspaper. It appears to be like like the right selection to specific the intent and spirit of the model.
Kulish is rooted in Indian ethos, as an image of Kulish was additionally displayed within the first flag of independence as urged by Sister Nivedita, a disciple of Swami Vivekananda.
The design is extra traditional and never yappy. It’s genuine to the place of the journal and a mighty value-driven adventurer media home. The foot line additional emphasizes the revolutionary daring method of ‘Empowering Change’ journal.
Siddharth Kothari, AMD, Rajasthan Patrika, mentioned, “We had been on the lookout for a brand new picture and id that might be extra reflective of the brand new vitality and new mindset with which we run the journal. We strongly really feel that the model is all about good practices and the conviction with which the staff carries values of their every day lives, as in the end it’s the software of a worth system and the supply of promise that makes a model. The journal model is constructed on the journalism worth system and the imagery is supposed to mirror solely that. ,
In the present day the group has a digital attain that goes far past print readership. It has its personal satellite tv for pc information channel, is current with 18 radio stations in six states, OOH is unfold throughout completely different areas and the occasions wing touches thousands and thousands of individuals yearly.
The print reaches 9 states via 39 volumes. Extra importantly, the journal is a totally 360-degree built-in media home, with absolutely 360-integrated journalism, related use of Mojo, and typing textual content for print. The journal doesn’t have separate journalists for various fields; All the ecosystem is interconnected and fully synergistic as one.
The brand new id will set a brand new context and resolve for a extra highly effective group.