Margaritaville’s CEO Finds New Methods to Enhance the Way of life Lodge Expertise


NEW YORK — In the beginning of the COVID-19 pandemic in 2020, Margaritaville Holdings CEO John Kohlan feared most — that nobody would really feel snug happening trip sporting a masks and worrying about well being points.

However the flexibility of leisure journey prevailed, and in the present day Kohlan is extra satisfied than ever that leisure is “the sweetest place within the lodge trade,” each from a requirement and progress standpoint.

It’s a mindset that his firm has prioritized since its inception. A reputation like “Margaritaville” is synonymous with leisure, however Kohlan’s priorities lie find other ways to serve Margaritaville’s signature model of leisure life-style experiences to all kinds of friends in all kinds of places.

The previous few years have introduced firsts for the corporate: In July 2020, the corporate’s first Compass by Margaritaville lodge opened on Anna Maria Sound in Florida. In July 2021, the corporate’s first city resort, the Margaritaville Resort, opened in Instances Sq., New York Metropolis. And in September, bookings opened for St. Someplace Resort in partnership with Karisma Inns & Resorts, the primary of the corporate’s new boutique lodge choices. Margaritaville St. Someplace Punta Coco, Holbox Island by Charisma is prepared for a Winter 2022 opening.

“We’ll see loads of developer dedication to this leisure phase of the trade due to the efficiency over the previous two years,” Kohlan just lately advised Lodge Information Now in a video interview. “Trip – and never simply leisure on the seashore, however leisure holidays within the mountains, within the lakes, even within the cities – carried out so nicely in recessions.”

Margaritaville Resort Instances Sq. in New York Metropolis has a number of bars and eating places that supply skyline views. (Chris Leary/Margaritaville Holdings)

Kohlan is especially pleased with the 32-story, 234-room vertical resort in Instances Sq., owned and developed by Soho Properties. With the one year-round out of doors heated pool in Instances Sq. and a 32-foot reproduction of the Statue of Liberty that includes a margarita, the property has attracted many locals to remain since its July opening, Kohlan mentioned. Vacationers are additionally returning to town, particularly after the opening of worldwide borders in November.

“It was in all probability a daring transfer to construct a resort in the course of the most important and most frenetic metropolis,” Kohlan mentioned. “It tells about individuals’s preferences and the way they wish to dwell their lives. Even within the midst of an thrilling sightseeing tour, leisure is one thing necessary. … And once we cannot fake to be on the seashore In order that’s actually the sort of vibe that individuals reply to.”
Kohlan mentioned the holiday vibe is through-line, that includes all of Margaritaville’s manufacturers, together with the Margaritaville model Compass, which is designed for smaller resort markets that will not have the capability of a full Margaritaville resort.

“It is a boutique/select-service property that could be a very nice place. An incredible bar, good meals, the kind of lodge the place you’ll come again on the finish of the day to satisfy new individuals or have drinks with buddies,” They mentioned.

Subsequent for Compass shall be properties in Medford, Oregon; Beaufort, North Carolina; and Louisville, Kentucky.

He mentioned the model is engaging to builders who’re within the explosion of leisure demand in smaller markets.

“It is one other manner for individuals to take part on the funding aspect and the aspect of being a visitor within the setting we have created,” he mentioned.

Right now the corporate has greater than 25 accommodations and resorts across the Americas, the Caribbean and Latin America underneath its Margaritaville Inns & Resorts and Compass Inns manufacturers, in addition to its Margaritaville All-Inclusive Resorts properties operated by Karisma. Different choices underneath the mother or father model embody cottage and residential leases, vacation resorts in partnership with Wyndham, RV resorts, and a number of other rental choices along with the corporate’s eponymous bars and eating places.

Whereas the model expands, Kohlan mentioned it at all times harkens again to the vacation life-style related to the title Margaritaville.

“We’re excited to have the ability to have a very good time, to be social, to be productive,” Kohlan mentioned.

To study extra about HNN’s dialog with Kohlan, watch the video above.

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