Two Native girls on the forefront of magnificence and wellness share their intentional method to enterprise


A split screen of two women: Shayla Oulette Stonechild and Jane Harper
Shyla Oulette Stonechild, Jane Harper (Supply, left: matriarchmovement.ca; proper: Cheekbonebeauty.com)

jane harper And Shayla Oulette Stonechild There are two of probably the most notable Indigenous girls in Canada, displaying how highly effective it may be to do enterprise with a neighborhood in thoughts. the pair obtained 2022 Encourage Awards in enterprise and commerce and youth classes respectively.

CBC Life reached out to the winners for his or her perspective on their journey and achievements. The next interviews, which have been carried out individually, have been edited and summarized.

How would you describe what you supply via your work – the precise product, service, artwork, and so on. However greater than that, what’s on the coronary heart of why you supply it?

Harper: We’re a colour cosmetics model and therefore, in essence, we provide magnificence merchandise.… Our mission is to make magnificence extra aware and sustainable, and our imaginative and prescient is to make each indigenous youth see and really feel their immense worth on this planet. is to assist. Really round enterprise with sustainability as a spotlight.

Oulette Stonechild: [I’m a content creator and] Founder and host of the Matriarch Motion, a non-profit, on-line platform and podcast.

[At] The guts of what I do is constructing robust, respectful, and interpersonal relationships which might be centered on inter- and multi-generational therapeutic.

For the final 12 months, I centered on Indigenous illustration.… [Now]I hope to focus extra on the Matriarch Motion… and make wellness extra accessible to those that want it most, which is the BIPOC neighborhood.

> What’s completely different about your method throughout the trade and the way issues are historically accomplished?

Harper: I usually say that the world did not want one other lipstick model—and neither does. We’re an organization centered on extra than simply merchandise and gross sales; We care concerning the planet and we take into consideration issues from a round and ongoing perspective with the aim of setting the following technology up for achievement.

Oulette Stonechild: I believe most indigenous individuals are coming into any trade with a barely completely different method. Our lived experiences, the teachings we come from, our therapeutic journeys, the languages ​​we converse, the land we belong to and for which we’re accountable, are all intertwined and affect our work, brief and long run.

Naturally there isn’t any method to dismantle the colonial system or trade. Nevertheless, there are methods to advocate for and create change inside it. There are methods to “indigenize” a spot that has eluded our voices for hundreds of years.

With taking a spot comes quite a lot of accountability, exterior strain and dwelling as much as expectations. And so I’ve to remind myself that this concept of ​​perfectionism isn’t rooted within the Nehiyaw tradition. We’ve to make room for our individuals to make errors and be human.

> What was the inspiration on your distinctive method?

Harper: The inspiration for the model first got here from my dream the place little nation ladies would snicker and play with lip gloss. The inspiration for our function and imaginative and prescient comes from my very own journey. The generational trauma that influenced my and my siblings’ journey formed my life, and I wish to present what it may be wish to be the opposite approach round – how we are able to heal and develop.

Oulette Stonechild: [It was] Connecting extra to My Cree tradition and studying extra concerning the language, ideas and teachings which might be embedded inside it. These days, I preserve coming again to the phrase “Vahkohtovin”, which suggests “kinship”. [and] Exhibits the individual’s obligations and relationship to the system [they’re] A part of – Realizing that there’s a set of obligations, accountability and accountability for one’s function inside our personal communities.

The identify of my spirit connects me to that function, to my function, and to my accountability on earth.

Q. What drives you personally on the subject of your course of and your targets?

Harper: I simply attempt to do my finest and get higher every single day. Health, diet, getting sufficient relaxation, connecting with nature – all this stuff make me joyful and make me really feel good, to be my finest. I attempt to be my finest self as a result of that is how I will help most individuals.

Oulette Stonechild: [It’s] What makes me really feel most alive and what offers me the chance to attach with different individuals via gratitude, therapeutic, and pleasure.

> What’s subsequent for you and what are you wanting ahead to engaged on proper now?

Harper: We’ve some thrilling tasks within the works for Cheekbone Magnificence. As we proceed our sustainability journey, we’re making some massive modifications to our packaging, engaged on some thrilling new merchandise, and persevering with to work with our neighborhood to drive and encourage change.

Oulette Stonechild: I turned the primary indigenous international yoga ambassador with Lululemon – I simply signed a contract for the following three years. So I’m wanting ahead to working with an organization that I’ve labored with for the final 4 years.

One of many first individuals I ever informed concerning the imaginative and prescient of the matriarchy motion [to], I’m now working with a fantastic potential. It exhibits you the ability of reference to different individuals and makes your desires and desires exist. You by no means know who’s listening.

At the moment, the crew on the Matriarch Motion and I are engaged on a digital Indigenous wellness collection…highlighting seven Indigenous wellness advocates throughout Canada. … I look ahead to seeing that imaginative and prescient come to life with the assistance of others in my neighborhood.

Stream the 2022 Encourage Awards CBC Gems,





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