Wealthsimple, Shopify Competitors Good for Canadian Tech


  • Greater than 40 former Shopify workers have joined Wealthsimple prior to now yr.
  • Wealthsimple is a rising star in Canada’s tech panorama recognized for providing beneficiant salaries.
  • In line with one Canadian tech recruiter, the strikes are “web on web, constructive for this ecosystem”.

Dozens of Shopify workers have left the Canadian e-commerce firm to hitch Wealthsimple, a smaller Toronto-based digital funding firm, over the previous yr. A minimum of 40 workers have left Shopify for Weathsimple, in response to interviews with former workers and a expertise recruiter, in addition to Insider’s personal evaluate of LinkedIn profiles.

New hires embody many in engineering and data-science roles, but additionally some in advertising and marketing, recruitment and different departments.

Wealthsimple is a rising star in Canada’s tech panorama. Began in 2014 as an app for funding administration and buying and selling, it has since expanded its companies to incorporate crypto buying and selling, peer-to-peer money transfers and automatic investing.

Its most up-to-date funding spherical, a $610 million spherical in Might led by Meritech Capital and Greylock Companions, valued it at $4 billion. Musician Drake, actors Ryan Reynolds and Michael J. Fox, and NBA participant Dwight Powell – all Canadian himself – took half within the spherical. Energy Company of Canada is the most important shareholder of Wealthsimple with a 62% fairness stake.

Whereas Shopify is understood for taking a “pay shouldn’t be every thing” method to compensation, Wealthsimple has a repute for providing beneficiant pay. Like Shopify, Wealthsimple is in a interval of excessive progress and is hiring aggressively. Each firms are thought of fascinating locations to function within the rising Canadian tech panorama that seeks to compete extra meaningfully with its neighbors to the south.

“In case you are used to a sure kind of compensation and you might be used to working in a sure kind of setting with a sure workload and dealing model of an enterprise or very giant tech firm, there are a restricted variety of choices in Canada, Brett Reid, a accomplice at Canadian recruiting firm T6 Expertise Companions, advised Insider. “And so it is sensible that we’re seeing recurring themes of individuals shifting from one giant Canadian tech firm to a different giant Canadian tech firm.”

Drake and Ryan Reynolds

Drake, Left, and Ryan Reynolds are each buyers in Wealthsimple.

Kevin Mazur/Getty Photographs, Nathan Congleton/NBC/NBCU Photograph Financial institution by way of Getty Photographs


In line with the corporate, Wealthsimple has greater than doubled its workforce within the pandemic, reaching greater than 1,000 workers in 2021. It has over 2.5 million customers globally and over $14 billion in belongings beneath administration.

Nevertheless it’s nonetheless earlier in its progress journey than Shopify, which reached the ten,000-employee mark in 2021.

Reed stated that some individuals who have been at Shopify for years and have had extra startup expertise whereas the e-commerce large has jumped into Wealthsimple can present a way of familiarity.

“My guess could be that people who find themselves leaving Shopify most likely see lots of similarities to Wealthsimple, which is what they bear in mind Shopify regarded like two, three, 5 years in the past,” Reid stated.

wage shouldn’t be every thing

A former Shopify worker who joined Wealthsimple final summer season stated the investing firm is understood for paying on the prime of the Canadian tech market, whereas Shopify shouldn’t be.

Shopify CEO Toby Lutke was requested about Shopify’s method to compensation in the course of the firm’s fourth-quarter earnings name in February. He acknowledged that each base pay and inventory grants are essential concerns for retaining expertise, particularly as turnover is excessive in lots of industries right now.

“Shopify is among the highest paying firms on the earth for each issues,” Lutke stated.

However he added that along with funds, Shopify affords “much more expertise” and the chance to study immediately from firm management, together with Lutke himself.

The Info lately reported that considerations about Shopify’s comparatively low base pay have been inflicting some workers to put off, significantly as the corporate’s inventory has fallen from its pandemic highs. The Info report cited an inside Q&A during which Shopify’s vp of income, Mark Bergen, stated that the corporate didn’t intend to be the top-paying employer.

Shopify representatives didn’t return Insider requests for remark.

The previous Shopify worker who spoke with Insider stated that he joined Wealthsimple as a result of he felt he would have extra profession progress alternatives and a greater wage than Shopify. As Shopify has grown, the extra layers of administration have meant it has change into tougher to advertise, he stated.

The previous worker stated others he knew have moved to Wealthsimple when his Shopify shares are vested.

“Wealthsimple is tremendous fashionable as an organization in Canada too, too, plus lots of ex-Shopify persons are already right here, making it straightforward for somebody on Shopify to use and get interviewed at Wealthsimple ,” stated this individual.

the development is so robust that there are Typically Jokes about this on twitter,

‘The expertise pool in Canada is the very best ever’

For some within the Canadian tech group, shifting from one Canadian tech firm to a different is an indication of how far the business in Canada has come.

“The expertise pool in Canada is by far the very best, and it’s a testomony to the success we now have seen from main Canadian know-how firms akin to Shopify, OpenText, and 1Password,” Marina Harris, chief folks officer at Wealthsimple, commented in an emailed I advised the insider. “These firms have laid an essential basis for rising know-how firms right here in Canada by attracting and coaching international expertise.”

Harris stated Wealthsimple has “actual entrepreneurial spirit.” The identical is usually stated of Shopify, an organization that prides itself on empowering retailers in addition to third-party builders on its App Retailer.

“We entice folks with a deep sense of possession and aspiration to create and be a part of a Canadian success story,” Harris stated.

money general office

Wealthsimple’s Workplace.

cash easy


Reid stated he thinks the Shopify-to-Wealthsimple pipeline is in the end a constructive for the Canadian tech scene as a result of it avoids the “mind drain” of engineers deciding to hitch US tech giants like Google, Apple, or Meta. Is.

“The Shopify-to-Wealthsimple strikes that we’re seeing, web on the web, are actually constructive for this ecosystem, and so they’re solely constructive for Canadian tech on the whole as a result of we’re retaining that expertise,” Reid stated.

“We’re taking a look at individuals who have benefited from a terrific Canadian firm and are persevering with to reinvest their expertise and their time and their ardour in different Canadian firms.”

Received a Tip? contact this reporter mstone@insider.com or the safe messaging app Sign at . Feather (646) 889-2143 Utilizing a non-work cellphone.





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